WHERE LIFE MAKES STILL SENSE
Alpine Crate started with a simple observation.
Most people only know the Switzerland exported to the world.
The clichés
The commercial “Swissness”.
But beyond that lies another Switzerland
A quieter one.
Traditions, regional differences, adaptations to harsh conditions, ways of life shaped by mountains, climate and centuries of local culture.
That shaped Switzerland. Only a few understand that without them, there would be no:
Swiss cheese Swiss Watch, Swiss Chocolatte, Swiss Guards, and many other things Switzerland is now famous for.
Switzerland has always been different - somethimes willingly so, more often however because there was no other choice.
Our goal is simple but takes time…
Let’s grab our red and square crate and start a journey through the Alps.
Along the way we collect the stories, items and traditions that really shaped Switzerland.
Together we will build a rare collection of objects and stories that reveal why Switzerland is a place…
WHERE LIFE MAKES STILL SENSE
neither right nor wrong
Just different